Weekly notes from inside a mid 8-figure consumer brand.
Wins, mistakes, learnings, and what I'd do differently.
Kyle Yeoman
President at Groove LifeEight years operating consumer brands. $100M+ in ad spend, $500M+ in revenue, across DTC and wholesale.
I write about what worked, what didn't, and what I'd do differently.
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How we cut our Meta CPA in half without touching Meta
We doubled our funnel without changing a thing in our ad account. Here's the math and the lever you actually own.
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