Hi, I'm Kyle.
I'm president at Groove Life. Joined as a senior digital marketer in 2019, spent a few years on the agency side running paid media at One Country and through my own consultancy, Scaling Profit, then came back in-house as CMO in 2022. CRO in 2023. President in early 2025.
Business is fairly simple most of the time. It's just hard.
The numbers, since people ask: $100M+ in ad spend managed and $500M+ in revenue driven.
What it's about.
Marketing, ops, finance, hiring, pricing, inventory, vendors, channels — whatever the business is throwing at me that week.
I try to write the post I wish someone had handed me when I had a decision to make and no one to ask.
Who reads it.
Operators and founders in consumer. Anywhere from “I just hit my first million” to “I'm running a $50M brand and something is on fire.”
The other stuff.
MBA from Vanderbilt Owen. BBA in Economics from Union, where I played college soccer. Originally from Louisville, KY; now in Nashville.
None of that matters for what I write about. The decade does.