Hi, I'm Kyle.
I'm president at Groove Life. Joined as a senior digital marketer in 2019, spent a few years on the agency side running paid media at One Country and through my own consultancy, Scaling Profit, then came back in-house as CMO in 2022. CRO in 2023. President in early 2025.
Most teams don't have a strategy problem. They have a discipline problem.
The numbers, since people ask: $100M+ in ad spend managed and $500M+ in revenue driven.
What it's about.
What I'm seeing that week running a mid 8-figure consumer brand. Wins, mistakes, learnings, and what I'd do differently.
I try to write the post I wish someone had handed me when I had a decision to make and no one to ask.
Who reads it.
Operators and founders in consumer. Anywhere from “I just hit my first million” to “I'm running a $50M brand and something is on fire.”
The other stuff.
MBA from Vanderbilt Owen. BBA in Economics from Union, where I played college soccer. Originally from Louisville, KY; now in Nashville.